SHISEIDO ULTIMUNE Launch Campaign, SHISEIDO POWER HOUSE, adopted the digital omni-channel approach which was organised as an interactive virtual event. Throughout the virtual event, a voice escort by Eman Lam clearly guided the participants with the whole user journey. 4 Ultimists from MIRROR, Keung To, Anson Lo, Edan Lui and Ian Chan were invited to share their experience using Ultimune and bring out the message, Power Is You. Followed by a pre-event mission, 3 days interactive experience revealed daily to keep participants highly engaged. Participants can download the Ultimist WhatsApp, Signal & Telegram stickers, play a heartbeat detecting game, dance with Anson Lo and watch a live - sharing section. By accumulating the “Power” gained in the virtual event, participants can redeem different tiers of gift.