La Prairie

La Prairie celebrated The Caviar Pop-Up's Central launch. A select group of guests enjoyed unique vibrant caviar experiences while discovering the new Skin Caviar Eye Lift. For ArtBasel Hong Kong, Cedric Grolet and local street artist Wong Ting Fung were invited. One of them integrated excellent dining with art in an innovative way, and another one created a colourful mural for our enjoyment. The campaign used an AR filter to present guests with product information and allow them to play a claw machine to get a gift for a game award. The completed customer journey allows customers to have sensory satisfaction from sight to taste, followed by a physical gaming experience, thoroughly demonstrating how La Prairie enriches life beyond skincare.

Campaign site development, Game production development, Equipment rental, Digital support